The influence of artificial intelligence to enhancing supply chain performance under the mediating significance of supply chain collaboration in manufacturing and logistics organizations in Pakistan

Abstract

In contemporary industrial organizations, there has been a growing recognition of the significance of supply chain performance. Furthermore, the advent of digitalization and globalization in the supply chain domain has led to a growing recognition of the significance of information processing strategies, such as artificial intelligence (AI), in enhancing and optimizing supply chain performance. In addition, supply chain collaboration helps mediate artificial intelligence and performance. The intelligent machine lies within the context of the information processing theory. The survey data were obtained from a sample size of 351 manufacturing and logistic organization employees in Pakistan. The results indicate that the application of artificial intelligence has a significant influence on the performance of supply chains. Additionally, supply chain collaboration partially mediates the relationship between artificial technology and supply chain performance. This study offers how to optimize the advantages of artificial intelligence abilities to achieve sustainable supply chain performance.