Implementation Of Digitalization Supply Chain Helps in Gaining of Competitive Advantages as Mediating Role in the Supply Chain Performance in Construction Organization in Pakistan

Abstract

The competitiveness of supply chain operations is heightened and supports business. Digitalization is also helping to achieve a competitive edge by enhancing the overall performance of supply chain management. The objective of this research is to investigate the implementation of digital technologies to augment the efficiency of supply chain operations and enable organizations to attain a competitive edge by enhancing their supply chain capabilities. The data was collected through a survey questionnaire with a sample of 322 executives and managers in construction organizations in Pakistan. The present study's results indicate that digitalization plays a crucial role in enhancing supply capabilities and performance, with a positive mediate result of competitive advantage between digital supply chain and supply chain performance. The results suggested that the utilization of digital technology has a significant impact on supply chain performance within the context of construction firms and also provides a competitive edge with respect to performance compared to competitors. The present research makes a valuable addition to the existing body of knowledge on digitalization skills. Furthermore, it offers valuable insights for professionals in the areas of supply chain management, policymaking, and business performance. The results of this study may be used in the development of strategies and technologies that can assist partners in supply chains in more successfully collaborating in the face of unanticipated challenges. This may eventually lead to improvements in the performance of the company.