Effect of Coffee Marketing Cooperative Performance on Member Satisfaction: In Case of West Guji Zone Kercha Woreda

Abstract

Study aims at the effect coffee marketing cooperative performance on member satisfaction: in case of kercha woreda district Cooperatives and non-cooperative form of data analysis using (SPSS version 22). The research was designs with Quantitative research design, data analyses with descriptive and Explanatory research design for the small holder dairy farmers and date technique used probability sampling technique Stratified sampling and simple random for the Coffee suppliers and for the member of Cooperative union. This particular study is basically targeted with in West Guji Zone kercha Woreda thus, selects Members of Cooperative unions, Members of Coffee supplier, Coffee Natural Recourse Office from Kercha Woreda. Additionally, Woredas coffee Officer, Budget planer was targeted population of this study. In literature, probability and non-probability sampling are two known sampling procedure that the researcher would adopted. Totally 212 total respondents Distributed the questionnaire.